Friday, April 3, 2009

Sometimes the Good Guys Win

Loblaws (aka: Superstore) has PULLED the ads! (read here)


They gave a half-hearted apology saying

"On April 1, 2009, we distributed our Joe Fresh Style 'Underthings' flyer which has caused concerns with some of our customers. The 'Underthings' flyer was the first one created for our Joe Fresh Intimates line. We apologize for any concern that this flyer may have caused to our customers."


It seems I wasn't the only one angry about the flyer. They got tons of complaints.

How awesome to see that our voices can be LOUD, hey?

5 comments:

Brigitte said...

wow amazing, I am glad that they listen to others people concern...

Nancy said...

Yay Yvonne . I sent the lady and email after I read your post.

Anonymous said...

You forgot to post that they have confirmed that the models are all over 21 years old...

Yvonne Parks said...

Anonymous

Please post your name. I don't like anonymous comments.

They have said that, yes, but first: I'm not sure I believe them.

Secondly, I don't care about their actual age..this is about perception. They have purposely airbrushed these girls to make them look younger and kept the makeup child-like and innocent...and then had them pose seductively. Whether the girl is 15 or 23, the intent is the same.

Vikki said...

well, I'm glad they pulled them but it still leaves a sour taste in my mouth. and I'm grateful that my flyers haven't been coming for a few months so I didnt get one at home. Haven't decided if I will go back to superstore and the Loblaws by my house is turning into a No Frills (UGH!) so I may stick to Loeb for a while. Not that Superstore needs or cares about my business, but still...makes me feel better.

Now if we could just do something about the rock radio station ad of the pregnant teen. That one makes me just as angry!

and the porn shop on Bank street with all their paraphenalia visible in the window. ARGGH.